The Albanian Contraceptive Social Marketing Foundation, NESMARK, was created in September 1997. Since 2004 NESMARK is the only Social Marketing organization operating in Albania. Currently NESMARK has three components:

Social marketing

The Marketing and Communications Component provides direct distribution of high quality contraceptives at affordable prices through pharmacies and non-traditional outlets; it also develops mass media campaigns to inform target groups about NESMARK products, develop their attitudes and increase their use of modern contraceptives; it also implements market research.


The Training Component provides intensive training about Reproductive Health Issues to the government's doctors and nurse-midwives, to private pharmacists, and to high risk groups such as adolescents, students and military.


The Monitoring and Evaluation Component tracks distribution and sales of NESMARK products and provides pre and post training feedback for the Training Component.

During its activities NESMARK has collaborated with a number of partners like Ministry of Health, WHO, UNFPA as well as other local entities operating in Albania.